Why Top Marketers Are 397% More Successful With Ben Sailer

Why Top Marketers Are 397% More Successful With Ben Sailer What separates the best managed and most successful marketing teams from the rest? How are they leaving you in the dust? What are the strongest predictors for success? Today, my guest is Ben Sailer, content marketing lead at . We talk about our 2019 State of Marketing Strategy Report. surveyed more than 3,000 marketers to find out what they’re doing to be successful. Inception and process behind State of Marketing Strategy Report Why do original research? Why put in so much time, effort, and energy? Generate your own data, instead of borrowing statistics How do you stack up? Sense of doing ok, but room for improvement to crush it 5 Marketing Insights about Top Marketers: Being Organized: They’re confident about their organizational skills; 397%   more likely to report being successful Setting Goals: They know which goals drive success; 376% more likely to report being successful Documenting Strategy: It needs to be nimble and actionable, not detailed and lengthy; 313% more likely to report being successful Planning Projects: Be clear about what needs to be done, by who, and why; 356% more likely to report being successful Using Agile Methodology: Marketers implement it to manage projects and processes; 252% more likely to report being successful Links: 2019 State of Marketing Strategy Report AMP 127: The Case For Agile Marketing: What 400+ Marketers Reveal As Top Benefits And Barriers With Andrea Fryrear From AgileSherpas If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"If you actually have your own original insight, that’s a lot more powerful.† â€Å"The insights we were able to extract from our datawere really corroborated. Some assumptions we hadwere a little bit more surprising.† â€Å"If you are a marketer who is cognizant of goals, you’re thoughtful about setting them, and if you work in that sort of mode, it makes sense that you’re also organized.† â€Å"If a goal is your destination, your documented strategy in whatever shape or form that takes is your roadmap to get there.†